Customer experience

Check out our seven tips to help you plan and execute a successful virtual event. Includes free templates!

Dive into the five stages customers go through as they interact with your touchpoints before buying your product.

Access the entire course in Lucid Training Labs to view tools that will help you master customer journey mapping.

A value proposition is a fundamental element of effective marketing. This article explores how to create one and provides a free template to get started!

In this blog post, we will explain what event storming is, and the steps in the event storming process.

In this article, we will explain what customer centricity is and how to integrate this mindset into your company culture.  

In this article we will discuss IT’s role in helping your company leverage existing and emerging technologies so you can more effectively map your customer journeys and create rich and meaningful customer experiences.   

In this article, we will give our recommendations for how to harness the tremendous power of design thinking while deftly avoiding its pitfalls.  

A complete guide to understanding wireframes, how and when they're used, and steps on how to make a wireframe of your own.

In this blog, we’ll go over tips to improve your customer experience across the board.

Let’s discuss two modes of thinking—visual thinking and Design Thinking—and the way they help you design and produce products that delight your customers.

Let's take a closer look at the Ideation stage and some best practices for completing this stage of the Design Thinking process.