Customer experience

Learn how to collect, visualize, and share insights with your team to boost your customer's experience.

The 5 customer journey stages
Dive into the five stages customers go through as they interact with your touchpoints before buying your product.
Topics:
- Customer experience
Customer journey mapping in Lucidspark (includes a free course!)
Access the entire course in Lucid Training Labs to view tools that will help you master customer journey mapping.
Topics:
- Customer experience
Everything you need to know about value propositions
A value proposition is a fundamental element of effective marketing. This article explores how to create one and provides a free template to get started!
Topics:
- Customer experience
8 steps in the event storming process
In this blog post, we will explain what event storming is, and the steps in the event storming process.
Topics:
- Customer experience
- Ideation
How to create a more customer-centric culture
In this article, we will explain what customer centricity is and how to integrate this mindset into your company culture.
Topics:
- Customer experience
- Ideation
Customer journey maps and IT
In this article we will discuss IT’s role in helping your company leverage existing and emerging technologies so you can more effectively map your customer journeys and create rich and meaningful customer experiences.
Topics:
- Customer experience
- Strategic planning
Pitfalls of Design Thinking (and how to overcome them)
In this article, we will give our recommendations for how to harness the tremendous power of design thinking while deftly avoiding its pitfalls.
Topics:
What are wireframes?
A complete guide to understanding wireframes, how and when they're used, and steps on how to make a wireframe of your own.
Topics:
- Customer experience
How to improve customer experience with a VoC program
In this blog, we’ll go over tips to improve your customer experience across the board.
Topics:
- Customer experience
Visual thinking vs Design Thinking: Bringing the two together
Let’s discuss two modes of thinking—visual thinking and Design Thinking—and the way they help you design and produce products that delight your customers.
Topics:
Best practices for the Ideate stage of Design Thinking
Let's take a closer look at the Ideation stage and some best practices for completing this stage of the Design Thinking process.
Topics:
- Customer experience
- Strategic planning
Best practices for the Define stage of Design Thinking
We’ll walk you through this second step so you can confidently continue on your Design Thinking journey.
Topics:
- Customer experience