Customer journey mapping in Lucidspark (includes a free course!)

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  • Customer experience

This article is just a sampling of our “Customer journey mapping course.”  Access the entire course in Lucid Training Labs to view video training and other tools that will help you master customer journey mapping tools.

What is customer journey mapping?

A customer journey map visualizes your customer’s experience with your brand, typically from the awareness stage to the loyalty and advocacy stage. Each step of the journey has its own needs, wants, and feelings, and it is your responsibility as a brand to address them. Being able to map your customers’ journey helps everyone better empathize with customers and, in turn, create a better experience for them.

Customer journey mapping template in Lucidspark

Templates can help you create consistency for the entire process of creating a customer journey map. And, of course, we’ll provide one for you in the course. You’ll be able to:

  1. List the different categories you’ll want information about

  2. Interview your customer and take notes about their experiences with your product 

  3. Gather the same information from each customer.


After you interview your customer, you can organize your findings and ideate possible solutions in Lucidspark. The template will help you gain insights as you complete this process, and you can add sticky notes, vote on possible features, and even brainstorm solutions, all in-app.

  1. Compare possible solutions with your template/journey map and decide what best addresses the customer's points.

  2. Confidently move forward with a decision, knowing you’ve done your due diligence to provide your customers with a positive experience.

Sign up for the course to access the rest of the material and a free customer journey mapping template to try for yourself!

Go now

About Lucidspark

Lucidspark, a cloud-based virtual whiteboard, is a core component of Lucid Software's Visual Collaboration Suite. This cutting-edge digital canvas brings teams together to brainstorm, collaborate, and consolidate collective thinking into actionable next steps—all in real time. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit

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