5 brainstorming warm-up exercises to activate your creativity

At its foundation, brainstorming is a creative activity. It fosters out-of-the-box thinking to solve complex problems and deliver creative solutions. But creativity isn’t just a tap you can turn on and off. It’s a skill and a muscle that needs exercise. And just like any muscle, you should warm up your creative muscles before exercising them.

Jumping into a brainstorming session “cold” can reduce you and your team’s effectiveness. Your brain needs warming up to perform at its best. 

So before you head to your next brainstorming session, try these brainstorming warm-ups to get the creative juices flowing. 

The benefits of brainstorming warm-up activities

You might think that brainstorming itself is a warm-up exercise that kickstarts creative thinking. But if you go into an ideation session without prepping, it will take longer for you to access your creativity and get into the “zone” mentally. Like a cup of coffee before an early-morning meeting, brainstorming exercises charge your mental batteries and get you ready for the task ahead.

Plus, brainstorming is about more than individual ideas. It’s also about collaboration. 

The best brainstorming sessions are about tapping into people’s collective creativity, bouncing thoughts off each other, and building on one another’s ideas. To do this successfully, team members have to trust one another and feel safe and comfortable enough to share openly—even if their thoughts are outlandish, unconventional, or not yet fully formed. 

And this is where warm-up activities can come in handy. 

Creative warm-up exercises help teams loosen up, break the ice, build trust, and shift their mental focus into a more relaxed and creative headspace. In other words, brainstorming warm-up exercises help get your mental gears moving before ideation sessions so that you and your team are ready to hit the ground running with original ideas.  

Top 5 brainstorming warm-up exercises 

How exactly do you warm up a brain? (Hint: It’s not by wearing a beanie.) 

Try the following brainstorming exercises to help you stretch your creative muscles and boost your innovation and problem solving skills.  

1. Alternate Uses

Alternate Uses is an ideation exercise that boosts divergent, out-of-the-box thinking.  

How it works:

1. Set the timer for 3 minutes.  
2. Pick an ordinary object, like a toothbrush. 
3. Jot down as many ideas as you can of alternate ways you could use that object. For example, a toothbrush could be used to clean things, brush your eyebrows, or create a fun paint splatter effect for an art project.
4. Go around the room and have each team member share their favorite ideas. 

This is a fun and easy exercise that works for groups of all sizes. And by the end, you should have a wide mix of practical, unusual, and silly ideas. You might even be surprised at how creative you can get after a couple rounds of exercises. This activity is a great way to warm up your brain and get comfortable with your team before diving into a serious brainstorming session.

2. Bad Ideas

Brainstorming is all about generating ideas without judgment. The more creative and weird, the better! But getting people to share unpolished thoughts is easier said than done. 

The Bad Ideas exercise helps your team approach ideas with an open mind by encouraging them to consider all the possible benefits and applications of even the most wild proposals.

How it works: 

1. Get in groups of two or three people. 
2. Assign each group an objectively bad idea, like “Sandpaper Socks” or “Ketchup-flavored Popsicles.”
3. Give the groups five minutes to discuss all the potential benefits, uses, and selling points for their assigned product. 
4. Have each group “sell” the team on their bad idea. 

Have fun with it. Bad Ideas is a simple activity that can kickstart out-of-the-box thinking and help your team focus on benefits and possibilities rather than all the ways an idea could fail—which is the perfect mindset for generating exciting and original ideas during your formal brainstorming meeting. 

3. The Expert

The Expert is a lot like the Bad Ideas exercise. The goal is to get into an open mindset that focuses on possibilities instead of roadblocks. 

How it works:

1. Assign one person to be “the expert.”
2. Have the rest of the group shout out two unrelated nouns. These will be combined into a new “product.” For example, let’s say the team suggests “table” and “sneaker.” The product would be a “sneaker table” or “table sneaker.”
3. The “expert” then acts as the expert of that product and tries to sell the team on all its wonderful benefits and features. 

This is a challenging exercise and does put your “expert” on the spot. But if your team is game, it’s a great way to help your group think on their feet and creatively solve problems.  

4. Run-on Story

You may have played this game during a party ice breaker. The Run-On Story is when a group creates a story one sentence at a time. 

How it works:

1. Pick a moderator and have them share a simple prompt (like “Harry’s beach vacation”). Keep it simple and broad so the group can fill in the details as they go.
2. Go around the room, one person at a time. Each person shares one sentence that continues the story. 
3. Keep going until the story finds a natural conclusion or after you’ve gone around the group a few times. 

The Run-On Story activity is an exercise in improvisation, which relies on quick thinking and creativity. It also encourages active listening as each person has to pay attention to how the story is unfolding so they can add to the narrative constructively when it’s their turn. 

These are essential skills for brainstorming, too. Teams that listen and collaborate well during an ideation session are better able to build on one another’s ideas to create innovative solutions (and they often end up with surprising conclusions).

5. Left-hand right-hand drawing

The left and right sides of our brains control different areas of thought and function. The left hemisphere primarily controls our logical and pragmatic thought (and the right side of our body). The right hemisphere controls our creative, spatial, artistic, and imaginative cognition (and the left side of our body). 

Brainstorming works best when both logical and imaginative ideas and problem-solving skills work together. This creative warm up exercise helps you tap into both sides of your brain function.

How it works:

1. Give a blank sheet of paper and two pencils to each person. 
2. Instruct each person to write their full name simultaneously with both hands in opposite directions. So, your right hand would write your name normally while your left hand would write your name backwards, in a mirror image, right to left. 

This might be difficult at first, but stick with it. Once your group has mastered their names, you can up the ante by prompting them to draw a picture. Drawing simultaneously like this activates both sides of the brain and warms up your focus and attention to detail. 

From jumpstarting your mental process to breaking the ice with your team, creative warm-up exercises can help you go into your next ideation session primed for collaborative and creative brainstorming.