Customer insights

Gain a better understanding of your target market with persona templates, user story mapping, customer segmentation, and more in Lucidspark. Sign up free for Lucidspark to use these templates.

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Customer insights

Current reality tree

Go to Current reality tree template

Brand guidelines

Brand guidelines example template

Use case diagram template

Use case diagram template

Experience journey map

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Experience journey map template

Voice of the customer matrix

Voice of the customer matrix template

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Conversion funnel diagram

Conversion funnel diagram

The BETTER creative model

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

The BETTER creative think model template

AEIOU method

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

AEIOU method template

User research and journey mapping in Lucid

user journey map

Customer lifecycle template

Made by 

BYU Marriott School of Business Experience Design and Management (ExDM) Department

Customer lifecycle template

Persona grid

persona layout template

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