Customer Insights
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Current reality tree
Use case diagram template
Experience journey map
Made by
BYU Marriott School of Business Experience Design and Management (ExDM) Department
Voice of the customer matrix
Empathy map template
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Conversion funnel diagram
Experience map
Made by
BYU Marriott School of Business Experience Design and Management (ExDM) Department
The BETTER creative model
Made by
BYU Marriott School of Business Experience Design and Management (ExDM) Department
AEIOU method
Made by
BYU Marriott School of Business Experience Design and Management (ExDM) Department
User research and journey mapping in Lucid
Customer lifecycle template
Made by
BYU Marriott School of Business Experience Design and Management (ExDM) Department
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