Experience journey map
Use this experience map to understand and manage your current user experiences. Identify user reactions, the touchpoint contributors, important element details, and provide insight into the "moments that matter" in the experience. In their book Designing Experiences, authors Rossman and Duerden present a simple map for designing experiences. While the design and execution of experiences may not be as simple or as linear as this map, it can still be helpful in identifying ways to improve the current user experience.