Product launch checklist

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Product launch checklist example

What is the product launch checklist template?

When you’re preparing for a product launch, you need to be meticulous. Our product launch checklist walks you through everything you need to consider, including product positioning, your competitors, your strategy, and your plan for moving forward.

Benefits of using the product launch checklist template

Launching a new product is complicated, but the template can help you stay on track. It will also help you visualize your product’s value and keep the big picture in mind.

The template itself is easy to share. Use it to align your team on tasks and assignments. You can also customize the template to fit your needs, no matter what kind of product you’re launching.

How to use the product launch checklist template in Lucidspark

Begin by identifying key aspects of your product, competition, and strategy. As you do so, consider factors like the target audience for your product, your positioning statement, and market trends.

Next, brainstorm your action items. You can record these with sticky notes in the five core categories section:

  • Go-to-market strategy
  • Promotion
  • Internal preparation
  • External launch
  • Feedback

When you have the action items you need, turn them into Lucid Cards and place them on the timeline. With a concrete plan in place, you’re ready to start working on your product’s launch. Work confidently, knowing you’ve set yourself up for success.

Check out all six Product School templates:

  1. Product strategy canvas
  2. Product launch checklist
  3. Value proposition canvas
  4. Competitor analysis
  5. Feature market analysis
  6. Objectives and key results

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Product School is the global leader in Product Management training and certification. We train Product Managers at all stages of their careers and entire Product teams within organizations to build amazing products.

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