What is the Lean UX canvas?
Originally created by Jeff Gothelf and modified by Lucid’s own Joseph Whiting, the Lean UX canvas guides teams through a series of questions to help them discover testable hypotheses that will address a core business problem.
Benefits of using the Lean UX canvas template
Why use a Lean UX canvas template with your team? This collaborative approach will help you and your team:
- Add structure to product discovery, including the project research, design, and planning phases.
- Keep customer needs at the center from the start. Reframe work around a business problem instead of starting with the solution, ensuring that you deliver the value users are looking for.
- Ask the right questions to create an exceptional user experience.
- Iterate quickly. Your team can keep reusing this template to continuously improve your products and services.
How to fill out the Lean UX canvas template in Lucidspark
- Add your project name to the top of the canvas.
- Then start following the steps in numbered order. You can designate a scribe to add team members’ thoughts to each section, or you can share the Lucidspark board with the whole team to have them contribute their answers to each question.
- Business case: What are the problems or opportunities the internal stakeholders are trying to act on?
- Users: Who are the users, customers, consumers, and personas you'll focus on first?
- Business outcomes: Based on your findings from step one, how will you know we solved the problem or actualized the opportunity? What will be the metric of success or acceptance criteria?
- User outcomes and benefits: Based on your findings from step two, what do your users need from this experience? What behavior change can you observe that would denote success?
- User outcomes and benefits: Based on your findings from step two, what do your users need from this experience? What behavior change can you observe that would denote success?
- Solutions: What can you make that will act on the business case and provide the intended user benefit? Brainstorm product features and enhancements.
- Hypothesis: Fill in the statement shown in the template to form a hypothesis that your team can begin testing.
- Risk and assumptions: Identify your assumptions and identify your riskiest assumptions. What do you not know? What assumption would derail the entire solution if it was wrong?
- Experiment: What’s the fastest and most efficient way of addressing the risky assumptions you have determined?

Joseph Whiting
Design Thinking Consultant, Lucid
As a Design Thinking Consultant at Lucid, Joseph has a passion for enabling the creative and innovative potential in others.