Creative brief

Organize your marketing project using this creative brief template in Lucidspark. Include your marketing objective, target audience, etc. Sign up now for free.

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creative brief template

What is the Creative brief template?

Our Creative brief template is a visual that helps individuals and teams define their goals, objectives, and requirements at the beginning of a project. This allows you to work smarter, save resources, and communicate effectively every step of the way.

Benefits of using the Creative brief template

The Creative brief template is a simple, intuitive way to plan your marketing project or pitch. Easily customize your template to provide your team with an at-a-glance resource that keeps them aligned throughout the project. Add to or reference your template anytime, from anywhere, whether you’re working individually or as part of a hybrid team.

How to use the Creative Brief template

Here’s a step-by-step guide to get started with the Creative brief template:

  1. Individually or as a team, open the template and begin discussing the details of your project.
  2. Fill out each individual section of the template. Feel free to skip around to different sections or edit them as needed. By the end of your session, you should have the following sections filled out:
    • Project title
    • Launch date
    • Budget
    • Objective
    • Background
    • Target audience
    • Customer truths
    • Brand voice
    • Key message
    • Competitors
    • Deliverables
    • Notes
  3. Refine answers as much as you need. This template is meant to be a living document, so it can be revisited as needed throughout the course of your project.
  4. Invite stakeholders to view your Creative brief template to ensure that your team is aligned as you move forward with your project.

Organize and optimize your next project planning session with Lucidspark’s Creative brief template.

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