Lucid named a strong performer in the 2022 Q2 Forrester Wave™: Journey Mapping Platforms report

The results are in—Lucid was named a strong performer in Forrester’s new report, “The Forrester Wave™: Journey Mapping Platforms, Q2 2022.” In the report, Forrester reviewed and analyzed 12 top journey mapping providers and scored them to help customer experience (CX) professionals choose the right solution for their needs.

Our user research and journey mapping template helps teams see the big picture, get aligned, and move quickly to meet customer needs. However, journey mapping isn’t successful without preliminary and post-mapping work. This means teams must take the time to collaborate, dig into the impact for the business and users, and quickly execute to make new processes a reality.

The Forrester Wave™ report recognized Lucid’s current offering strengths in journey visualization and business impact analysis. Additionally, the report gave Lucid the highest score possible in what we believe are three key criteria: co-creation and ideation, business impact analysis, and actionable insights for the ecosystem.

The report said, “Lucid’s current offering strengths include journey visualization and business impact analysis. Tagging and clustering support qualitative data analysis, while dynamic shapes can link data and become dashboard visuals to monitor the journey and show trend analysis and ROI.”

As a top solution in the visual collaboration space with strong data capabilities, the Lucid Visual Collaboration Suite is perfect for those who are working to make new ideas a reality. The Forrester report noted that “Lucid is a good fit for companies looking for an easy-to-use, infinite digital canvas for hundreds of users synchronously and asynchronously to capture journey maps; overlay data; and deep-dive into the people, processes, and technologies that support the journey.”