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user testing

User testing 101

Reading time: about 8 min

Let’s dig into what user testing is and why it’s important to understand which ideas your end users are interested in and how well your designs meet those users’ needs.

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Focus groups

How to conduct effective UX focus groups

Reading time: about 7 min

Find out how to gather direct feedback from users, during a UX focus group, as they test your prototype to determine to improve your product or feature.

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UX design

Bridging the gap between designers and developers

Reading time: about 8 min

Here's how to bridge the gap between design teams and development teams to create a truly stellar customer experience.

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voice of the customer

Obtaining and understanding Voice of the Customer

Reading time: about 6 min

Read on to learn what Voice of the Customer (VoC) is, why it matters to businesses, and how you can best gather this important data.

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Agile ux design

Best practices for applying Scrum to UX design

Reading time: about 6 min

This article dives into some best practices for applying Scrum to UX design.

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